<!-- no image --> <div>A lot of it is about is about "signaling their competence." <a href="https://fortune.com/well/2023/02/22/how-fitness-influencers-grow-audience-projecting-confidence-two-researchers-explain/">Read More</a></div> <a href="https://fortune.com/well/2023/02/22/how-fitness-influencers-grow-audience-projecting-confidence-two-researchers-explain/" target="_blank" rel="noopener">Source:https://fortune.com/well/2023/02/22/how-fitness-influencers-grow-audience-projecting-confidence-two-researchers-explain/</a><br />