In a crowded market, attaching a brand to a successful franchise is a clever strategy—if you can do it legally, a law professor told Fortune. Read More
Source：https://fortune.com/2024/03/10/chilean-beer-cerveza-cristal-lucasfilm-star-wars-dune/
Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it’s somebody else’s creativity’
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