Superstar Lionel Messi joined the U.S. professional soccer league this summer, boosting ticket and merchandise sales and viewership. MLS still needs more.
Source：https://www.cnbc.com/2023/08/24/lionel-messi-boosts-mls-league-needs-more.html
Lionel Messi lifts MLS to new heights, but the league needs more than ‘the GOAT’ to grow
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